SEO leaves a great impact on your website or web page. Every year a new Google update is published and with every update strategies of SEO also changes. Every day new things will update in both on-page and off-page SEO. With back to back changes, companies started to improve their strategies and will get success. Google works on some algorithms and according to this give rank to your site and shows your page on SERP. We all are familiar with lots of updates like hummingbird, panda, and penguin. And work according to all the google update is the only solution that gives you success in the competitive market.
With the every new update it becomes very difficult for a website to maintain their higher position on search engine result page. If your website is not ranked higher than it is the right time to analyze all your mistakes and come on the top of Google ranking.
Focus on Quality, not on Quantity: Google gives more preference to the site whose quality is much better. No matter how many backlinks your site contain but if you will not publish the quality content then all your hard work will waste. Google gives priority to the content that is unique, informative and well written. Copied content from other websites harms your SEO work. Don’t publish the content that is keyword stuffed; also keep in mind the keyword density.
Healthier backlinks: In SEO backlinks plays a crucial role for the rank of any website. Try to make the backlinks from the sites that are authorized and contain more visitors. Google not only see your content but also focus on the sites in which you publish your content. Always try to publish content on some relevant and good website. Guest posting is a better idea for healthier backlinks.
Make your website mobile friendly: with all the updates Google also released a mobile-friendly update that means Google now give the preference to sites that are mobile friendly. Mobile friendly means your website must be run on every platform such as android, windows, mac etc. if your website is not mobile friendly yet then start working on your site to make it mobile friendly and responsive. The big reason behind this is that 90% users love to access the website or web pages through their mobile phones.
Give more focus to On-page SEO: Are you surprised when you saw your competitor website to the top on search engines. This is all due to lack of right strategies. If you are doing more off-page activities for your website but your on-page is not completely correct then no benefit of off-page activities. It is said that if your website on-page is good for instance- mobile friendliness, loading time, unique content then your website can easily get higher ranking on the web. Analyze your website on-page do some competitive analysis to improve on-page and then start working. Maintain XML sitemap for search engines and update them time to time.
Do some smart activities and you will see your site on top on google search results. It will take some time but don’t lose patience if you will do everything with a plan then you will surely get success.
Use these tips and see the best results after some time. The easiest way to come on top is to treat google on high priority and do work according to that.
If you are new to digital marketing and want to make your career in this then it is the best choice for your bright future. Because in the coming years, there are so many digital marketing jobs, SEO jobs will come in market. Learn everything about marketing techniques and get a job in your dream company.
Khushboo Setiyais a blogger and online media enthusiast and who loves to pin down her views on a number of topics that interest a reader. She loves to write about various related topics such as Web designing Techniques, Digital marketing, career guidance, Job searching Techniques, IT Development and much more.